Why is Essentials hoodie so popular?

ESSENTIALS is the sub-line brand of the street fashion brand Fear Of God[. It was established in Los Angeles, USA in 2018 and is helmed by Jerry Lorenzo. In its design, ESSENTIALS avoids the exaggerated logos that streetwear has always admired, and embellishes T-shirts, sweatshirts and other items with simple logos.

In December 2020, Adidas announced a long-term partnership with Jerry Lorenzo, the manager of Fear of God. As part of the cooperation, Lorenzo will cooperate with Adidas to launch Fear of God's new sports branch brand Fear of God Athletics. The products include high-performance basketball uniforms and other sportswear to match the Fear of God's sub-line brand ESSENTIALS and the main line ESENTIALS. It is a contemporary A street particularly popular among young people

The trendy brand was born from the hands of Jerry Lorenz0, the founder of luxury fashion Fear of God (FOG). At first, the main line of FOG was particularly loved by many fashionistas, but the price of the products of the main line discouraged ordinary fashion players, so ESSENTIALS was born with the label of FOG secondary line. The brand ESSENTIALS was almost unknown before 2020. People may have heard of FOG, but they may not have heard of ESSENTIALS. The reason why it will be popular in the market 20 years later is because of the high street wave that emerged in 20 years, such as high street brands including FOG, and representative brands such as Stone Island and Cav Empt have caught the attention of fashion players. . At this time, young people will follow the trend, just like ASSC, VLONE and other brands before, five out of ten brands are worn on the street. However, the reason why ESSENTIALS is different from these trendy brands is that the above two brands were acquired by domestic companies and gradually evolved into It is a national trend that everyone in the country can afford, but ESSENTIALS wins because it carries the FOG label and cannot be separated from Fog. However, domestic ess is everywhere, so have everyone become rich enough to own a sweatshirt worth more than 1K? ? It is definitely not the case that ess has a series of factory goods and counterfeit currency, so the currency can be said to be low-quality imitations.

So what are factory goods? Do factory goods really exist?

Answer: In fact, the truth is that there are indeed many brands that have what fake dealers call factory products and channel products. Because the control of some OEMs is not strict, many people inside make money through these things. Generally, there are more domestic OEM brands. but! Most of the low-priced items sold by dealers are basically fake trendy brands. Luxury brand clothes can also be made from factories, but factory goods can also be divided into genuine and fake ones, and their workmanship can also vary. The authenticity of factory goods is mainly judged from the source and the goods themselves. If the clothes themselves are indeed made by the foundry and meet some/all of the characteristics of genuine products, then they can be judged as genuine factory goods. There is no difference between a small number of genuine factory clothes and official clothes (the same batch of genuine factory goods are added), but most genuine factory goods, such as ess, bbr, prada, north, mn, vlone, etc., will have genuine The accessories are real garments, but the garments and accessories are not the same, or the garments are real but the accessories are fake; the accessories are fake but the accessories are real; or the accessories are partly real and partly fake. But it’s worth noting! The number of genuine factory goods is not overwhelming (except for a few brands such as ess clothes and vans shoes). Most of the dealers are trying to sell you the wrong products. They tell you that they are factory goods, but they are actually low-quality imitations and have nothing to do with OEMs. It has nothing to do with anything, and there are many brands. In fact, there are no genuine factory products, only fakes assembled from some raw materials (such as Drew, Nike clothes, etc.). In essence, they are just decent fakes, but they are not the work of the foundry. Therefore, if a merchant tells you that it is a factory product, do not take any chances. You cannot buy most genuine factory products (especially at a very low price), so you must authenticate it!

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