How to create a new sustainable sportswear brand
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With the comprehensive impact of sustainability on fast fashion clothing and part of people's fashion thinking, the relevant aspects of the sports or fitness industry have also been emphasized. Studies have shown that 82%of people will pay more for sustainable sportswear, and sustainable sportswear is made of 100%recovered materials, which indicates that clothing brands around the world urgently need to create sustainable sportswear Essence If you want to create a new sustainable sportswear brand, but you don't have it, I hope the following will help.
1. Get inspiration
Even if you already have the idea of sustainable sports clothing brand, don't underestimate the importance of researching competitors. You need to do some research, browse your favorite clothing website, get inspiration from multiple sources, and help you create a unique label. You can seek recyclable inspiration from competitors and think about why they attract you. Is it a bright color, a recycled textile, and a complex fabric structure? Or environmental marketing activities? Of course, the most important thing is that through comparison, find out your advantages, what aspects will you do better?
2. Determine your competitive advantage
In addition to being a leading position in the relatively small sustainable sports clothing market, you also need to distinguish it from distinguishing your brand from existing products to distinguish it with other parts of the world. In order to ensure that anyone can be your ideal customer, from outdoor sports professionals who love fitness to leisure sportswear enthusiasts who pay attention to sustainable development, you need to accurately locate the details of sportswear to help reduce your attention and be as Your product increases value.
3. Make sure the design is sustainable
Buyers with environmental awareness usually check two aspects. What fabric is made of a piece of clothes and where is it produced, which allows us to take the next step in creating sustainable sports brands. This step covers all the contents of the strategic structure from fabrics, colors and patterns to unique tailoring and clothing. Not only should you consider styles and comfort, you must also consider warmth to keep customers warm and cool, or use hygroscopic technology on clothes to prevent odors. Fashionable sportswear is great, but if it lacks substantialness, your brand may lose its reputation.
4. Choose the correct manufacturer
Choosing a suitable sportswear custom manufacturer is the most important stage for establishing sustainable sportswear brands. Professional customized clothing manufacturers can not only recommend which textiles are used, but can even make special fabrics for your clothes. More importantly, you will have a professional team to handle your design and let you understand the latest progress of orders. Jiejin is the leading sportswear manufacturer in China, focusing on the entire clothing production process and providing solutions for sustainable brands. The technology we use for sustainable brand solutions meet environmental standards and bring long -term benefits to people and the environment. Our main products include yoga clothes, tights, MMA shorts, basketball clothes baseball uniforms, football uniforms, ice hockey uniforms, POLO, wrestling clothes, fishing clothes, hoodie, T -shirts; Pride with high -quality after -sales service.
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